SYSTEM TRACE / 01

Every decision should lead back to its evidence.

From media signal to approval and execution, EPVANTA preserves context, authority, and a complete audit trail.Enter technical overview

SIGNAL INGESTED10:21:03.142 · System: Ingestor

COMPLETED

ATTRIBUTION UPDATED10:21:04.087 · Service: Attribution

COMPLETED

POLICY CHECK10:21:05.213 · Policy Engine

COMPLETED

HUMAN APPROVAL10:21:07.556 · Owner: Media Ops Lead

IN PROGRESS

Decision evidence

The budget change is inside the approved threshold, the channel mix complies with policy, and historical performance clears the decision rule.

Approval

Media Ops Lead approved

ACTION COMMITTED10:21:09.412 · System: Orchestrator

PENDING

ONE TRACE, THREE CAPABILITIES

Three capabilities. One accountable execution chain.

Start with one layer or connect all three as a complete operating decision system.

01 / MEASURE

Establish reliable attribution before moving budget.

Unify media, revenue, and conversion signals while preserving assumptions, contribution paths, and confidence.

Shapley paths · incrementality calibration · model historyExplore attribution

ATTRIBUTION EVIDENCEMODEL v2.3

Google Ads

0.38

Meta Ads

0.24

CRM / Owned

0.31

DECISIONShift 8% of budget toward high-intent audiencesConfidence interval ±6% · Reviewer: Zhang Wei

02 / CONTROL

Move decisions into systems, not spreadsheets and messages.

Turn real approvals, roles, exceptions, and system handoffs into an executable control layer.

Role access · state machines · SLA · exception recoveryExplore workflow systems

WORKFLOW / WF-2026-0717SLA 2H 18M

01Attribution signalComplete

02Policy checkComplete

03Budget approvalPending

04Channel executionWaiting

Amount thresholds, regional access, and brand guardrails verified

03 / EXECUTE

Put AI into governed work, not another chat surface.

Let agents plan, request approval, and complete work inside governed knowledge and tool boundaries.

Grounding · tool calls · human approval · audit logExplore enterprise agents

AGENT EXECUTION PLANPOLICY BOUND

Read approved knowledgePolicy Library / v4.8

Prepare tool callBudget Orchestrator

Request human approvalMedia Ops Lead

Write audit recordExecution log

High-impact actions never execute without approval

OPERATING MODEL

From signal to action, ownership stays explicit.

Attribution explains change, workflows govern change, and agents execute within authority. Every step preserves its inputs, owner, and outcome.

01Signal source

02Model assumptions

03Policy check

04Human approval

05Execution receipt

DELIVERY

Connect to the current stack without rebuilding everything.

Every phase has explicit inputs, system boundaries, and acceptance criteria, so teams can validate with one business line first.

Scope and signal audit

Confirm goals, data sources, authority, and current system constraints.

Decision and process mapping

Turn model outputs, approval rules, and ownership into verifiable states.

Controlled launch

Connect live data in a bounded scope with validation and rollback.

Continuous calibration

Update models, policy thresholds, and workflows from execution outcomes.

TECHNICAL ASSESSMENT

Start with one decision that needs to be explained.

Bring the sources, approval constraints, and current systems. We will define the smallest verifiable scope together.Book a technical assessment