ILLUSTRATIVE PLANNING SCENARIO
Target fund efficiency
+0%Up to 60 percent modeled efficiency headroom
modeled efficiency headroom
Current baselineCalibrated target
Enterprise attribution, in motion
A faster path from signal to measurable growth.
EPVANTA turns fragmented media data into live, explainable decisions — so teams know what changed, where budget should move, and why.
CONNECTED ECOSYSTEM
Meet your media stack where it runs.
Cloud, advertising, and execution signals in one decision layer.
Amazon Web Services
Microsoft Azure
Google Ads
Meta
TikTokTHE EPVANTA OPERATING LAYER
From delayed reports to decisions while they still matter.
Keep attribution open during execution. EPVANTA connects live signals to audience, budget, and bidding decisions in one interpretable loop.
BUILT FOR COMMERCIAL CLARITY
Make capital efficiency visible at the operating layer.
See which audiences deserve more pressure, which channels should slow down, and where efficiency begins to weaken — before the reporting cycle closes.
Audience adjustment from live contribution quality
Budget control with decision-ready thresholds
Self-evolving bidding and pacing logic
INTERACTIVE PRODUCT PREVIEW
One open loop from signal intake to media execution.
Attribution workspace
North America portfolio
Illustrative workspace data · Last 30 days · 4 min ago
Model live
Calibrated94% model confidence
Channel contributionReconciled performance signals
| Channel | Spend | Revenue | ROAS | Contribution | Status |
|---|---|---|---|---|---|
| $184.2K | $612.4K | 3.32× | +14.8% | Healthy | |
| $132.8K | $318.7K | 2.40× | −8.6% | Watch | |
| $76.4K | $188.1K | 2.46× | +4.1% | Healthy | |
| $18.0K | $146.5K | 8.14× | +10.9% | Healthy |
A READABLE DECISION FLOW
Every signal stays accountable to the action it creates.
A simpler operating path keeps inputs open, decisions interpretable, and media moves measurable.
Attribution signals
Spend, conversion, overlap, contribution.
Audience model
Reweight cohorts that deserve more reach.
Budget engine
Apply CAC, ROAS, and confidence thresholds.
Media execution
Update bids, pacing, and channel weight.
ONE MODEL, THREE EXECUTION PATHS
Intelligence shaped around the way your business operates.
0103
Portfolio attribution
Updated nowAttributed revenue$1.27M+9.6% vs prior period
Blended ROAS3.09×94% model confidence
Google Ads3.32×
Meta Ads2.40×
TikTok Ads2.46×
Budget change approval
1/4 completeCampaign operations agent
3 approved toolsRevenue warehouseMedia plansTeam approvals
Media plan loadedQ3-growth-plan.xlsx · 18 campaigns
Spend reconciledRun the task to compare sources
Review packageWaiting for reconciliation
LIVE DECISION ENGINE
From live signals to approved action.
EPVANTA reconciles channel contribution, explains the next move, and executes controlled media decisions with every assumption visible.
Explore API StructureLiveSignals updatingUpdated 2 min ago
Channel signals
LiveRecommended decision
Shift 14% to high-intent search
Confidence94%
Expected uplift (7d)+18%
Evidence sources4
Reallocate budget from underperforming paid social to capture high-intent demand on Search.
Budget impact
- Total budget
- $800,000
- Reallocation
- +$112,000
- New allocation
- $800,000
Action status
Pending approvalProposed changeEffective after approval
Google AdsSearch+$112,000+14%MetaPaid social−$112,000−14%Every action is logged, reversible, and governed by your policy.
MOVE WITH MORE CONFIDENCE
See what your next media decision could look like.
Bring your audience logic, budget constraints, and attribution questions. We'll show the path from signal to action.
Book a tailored demo